Australian-Media.com.au News

• Fairfax offers special print editions

  April 20 2009 4:35am (UTC+8)  -  Article by Kevin

  Fairfax Media is running a special once-off promotion for its Queensland and Western Australian readers for today only.
  
  The media organisation has printed 24-page tabloid newspapers under the brisbanetimes.com.au and WAtoday.com.au masthead brands.
  
  The latest local news from brisbanetimes.com.au and WAtoday.com.au will run in 15,000 special edition newspapers that will be distributed at key points throughout the Brisbane and Perth central business districts. Promotional actors will encourage commuters and passers-by to "read all about it".
  
  Each 24-page tabloid will showcase breaking news, lifestyle, technology and sports stories from the editorial teams of Fairfax Digital's two dedicated online news sites.
  
  It will also include a special report, sponsored by ING Direct, to coincide with National Savings Week starting on Monday May 4 2009.
  
  Fairfax Media says they worked closely with ING Direct on the newspaper concept, and is also sponsoring 15,000 cover-wraps of The Sydney Morning Herald and The Age using the same distribution method in Sydney and Melbourne. The campaign is supported by an online component across Fairfax Digital's masthead sites.
  
  Australian-Media.com.au

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