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• Seven Number 1 in Ad Revenue

  January 29 2007 1:48pm (UTC+8)  -  Article by Slj

  The Seven Network is number 1 for advertising revenue for the period July to December 2006 according to information released by Free TV Australia today. The first time (out of an olympics period) that Seven has beaten Nine in advertising revenue.
  
  For the 6 months to December 31st 2006 across the 5 capital cities the breakdown was as follows;
  
  Seven 35.89%
  Nine 33.80%
  Ten 30.32%
  
  Brisbane was the only metro market to increases its advertising revenue, with Adelaide having the biggest fall down 5.259% on the corresponding period the previous year. There was better news for regional stations with all areas increasing on the previous period with the biggest increase in Queensland. Total revenue for free-to-air stations was down 0.973% on the same period last year.
  
  The following is the breakdown of advertising revenues by city, regional and then state, with the % increase/decrease on the corresponding period in 2005.
  
  Metropolitan
  Sydney 549,082,842 -0.324%
  Melbourne 404,602,647 -2.354%
  Brisbane 247,395,988 2.384%
  Adelaide 112,011,970 -5.259%
  Perth 147,920,713 -1.565%
  TOTAL - Metro 1,461,014,160 -0.973%
  
  Regional
  New South Wales 177,092,090 0.054%
  Victoria 63,059,094 3.308%
  Queensland 100,153,363 5.137%
  South Australia 15,160,185 1.130%
  West Australia 21,413,325 2.591%
  Northern Territory/ Tasmania 34,229,008 3.421%
  TOTAL - Regional 411,107,065 2.200%
  
  State
  New South Wales 726,174,932 -0.232%
  Victoria 467,661,741 -1.627%
  Queensland 347,549,351 3.162%
  South Australia 127,172,155 -4.540%
  West Australia 169,334,038 -1.058%
  Northern Territory/ Tasmania 34,229,008 3.421%
  TOTAL AUSTRALIA 1,872,121,225 -0.293%
  
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