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  • PBL buys STW-9

    February 21 2007 9:09am (UTC+8)  -  Article by Slj

    PBL Media, the recently formed joint venture between PBL and CVC, has struck an agreement with Sunraysia Television Ltd for the purchase of its wholly owned subsidiary Swan Television and Radio Broadcasters, the operator of STW-9 (Channel Nine Perth).

    PBL Media will pay $136,360,000 to Sunraysia in exchange for all its shares in the company, with a shareholder meeting expected to be held in late March/early April to approve the sale. Sunraysia is majority owned by Eva Presser while regional TV network WIN has a significant holding in the company.

    Speaking on the sale Sunraysia chairman Eva Presser said "Putting Swan TV together with Nine Network will provide improved programming for our viewers, improved ratings for our advertisers and operating benefits for the business, In today's new media landscape, one needs the critical mass to meet the demands of a highly competitive local and national media market. The Nine Network can provide this whereas a standalone independent can not.''

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  • Ben
    February 21 2007
    7:04pm
    #28 of 30

    Kevin said:
    The problem is, what male at STW could present the bulletin with Sharlyn? I don't have the answer for that one :unsure:

    I would expect they would have to source someone from the eastern states. And someone of middle age also. Sharlyn would be ok, but I would think they need older people to establish a sense of authority. We've heard the female duo being called "The Dixie chicks" before (well, I have :P), but there's no comical name for Rick and Sue, or Tim and Charmaine. Once they form a new presenting duo, which hopefully from the start have a great chemistry on air to begin with, coupled with a brand new set with real plasmas and decent graphics, and a flood of advertising throughout radio, TV, billboards, and newspapers, they might be on to something. It will be incredibly difficult though to shove Rick and Sue from the 6pm timeslot.

    Perhaps Nine should switch to 5pm, and Ten switch to 6pm and see what happens :P

  • cartman
    February 21 2007
    7:15pm
    #29 of 30

    Ben said:
    coupled with a brand new set with real plasmas and decent graphics

    TCN, GTV and QTQ Nine don't have plasma's... or real set's... so I doubt PBL would do that for STW. No doubt you'll probably see the standard network super's, window key's and full frame's as far as graphics go... and maybe a static city skyline chromakey that isn't poo coloured!

  • spank_me_harder
    February 21 2007
    7:30pm
    #30 of 30

    Ben said:
    Nine should switch to 5pm

    :o B-b-b-but that's when Antique Roadshow is on!

    Ben said:
    Ten switch to 6pm

    :o B-b-b-but that's when The Simpsons are on!


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