Australian-Media.com.au News

• Eddie set to swing axe at STW-9

  February 25 2007 10:08am (UTC+8)  -  Article by Ben

  With the sale of Channel Nine Perth to PBL Media set to be negotiated in late March, Eddie McGuire (CEO of the Nine Network) is ready to swing the job slashing axe, numerous TV executives and industry sources have said.
  
  Jobs are expected to be dropped firstly in senior management positions at STW-9. PBL's eastern states counterparts are expected to take their place.
  
  It's no secret that Nine’s 6 o'clock news bulletin perfoms dismally in Perth, with Seven’s Rick Ardon and Susannah Carr attracting majority audience share for this timeslot.
  
  STW-9's local productions Just Add Water and Postcards WA are also under threat. However, McGuire has said the aim for the network's weakest link is to strengthen the content and revenue base.
  
  PBL offered STW-9's operators, Sunraysia , $136.4 million for the Perth TV station early last week.
  
  Australian-Media.com.au