Australian-Media.com.au News

• ACMA finds Seven breached complaints handling provisions

  September 27 2007 3:28pm (UTC+8)  -  Article by Kevin

  The Australian Communications and Media Authority has found that Channel Seven Perth Pty Ltd, the licensee of commercial television service TVW-7 Perth, breached the complaints handling provisions of the Commercial Television Industry Code of Practice.
  
  ACMA investigated a complaint received in May 2007 about a commercial for Zoo Magazine, broadcast by Seven in April 2007. The complainant alleged that the commercial contained inappropriate sexual references that exceeded the PG classification.
  
  ACMA determined that the Zoo Magazine commercial broadcast by Seven did not breach the code as, in ACMA's view, the commercial contained no depictions of sexual behaviour or nudity and did not exceed the guidelines for PG programming.
  
  However ACMA did find that Seven breached the complaints handling provisions of the code in relation to the complaint.
  
  Seven breached clause 7.12 of the code in this matter because it failed to advise the complainant that they may refer the matter to ACMA if not satisfied with the licensee’s response.
  
  In response to this complaints handling breach finding, Seven has reiterated the complaints handling requirements set out in the code to all Seven staff during recent network-wide code training sessions. ACMA will continue to monitor Seven’s compliance with the code in this area.
  
  Australian-Media.com.au