Australian-Media.com.au News

• Seven extends Australian Open rights deal

  November 12 2007 10:55am (UTC+8)  -  Article by Slj

  The Seven Network and Tennis Australia today announced that a new agreement has been signed to extend Seven's coverage of the Australian Open until 2014.
  
  The new deal will give Seven the free-to-air rights from 2009 - 2014, exclusive subscription television rights for the period 2010 - 2014 and the exclusive new media rights for 2008 - 2018. Seven also announced they will also produce the coverage in high definition for the first time in 2009 and will continue its role as producer of the global television coverage for the event. The agreement also gives Seven the rights to the Davis Cup and the Australian Open lead up tournaments.
  
  Commenting on the deal, Tennis Australia CEO Steve Wood said, "Tennis Australia is thrilled to continue one of the most successful partnerships in Australian sports broadcasting" and "Seven Network provides an outstanding coverage of the Australian Open and is an integral part of its success. The fact that we have extended our partnership another five years is an enormous positive for our organisation and our sport."
  
  David Leckie, CEO of the Seven Network added, "The Open is one of the great sports events. It makes great television and provides a tremendous launch platform for our television year. Under our new agreement with Tennis Australia, the Open will play a key role in our company as we expand our commitment to the event and leverage our coverage across an array of content delivery mechanisms: broadcast television, subscription television, online and other new media platforms. We are looking forward to working with Tennis Australia to further build on tennis’ deep connection with all Australians and the continuing and increasing success of the Open."
  
  Australian-Media.com.au

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